Calendar Campaign – Creative Direction & Project Leadership

This calendar was developed as part of a large-scale brand initiative, where I supported project leadership and provided creative feedback throughout the design process. While I was not the primary designer, I played a key role in shaping the final output through cross-functional collaboration and strategic input.
I led the creative direction for the photography, traveling to multiple locations nationwide to oversee on-set production. All imagery featured in the calendar was captured during these shoots, ensuring alignment with brand standards and campaign goals. This project reflects my ability to guide creative execution, manage complex timelines, and bring a cohesive vision to life through collaboration.

Packaging Design
This box design was created as a complementary piece to an accompanying cup print, forming a cohesive packaging concept. The cup design involved hands-on production, including screen preparation and custom ink mixing to achieve the final result. The box was thoughtfully designed in Adobe Illustrator and printed on durable cardstock, balancing both visual consistency and structural functionality.
