Blog Series Email Campaign
Co-led a blog series initiative for our vocational line, overseeing the project from concept to launch on the vocational side. While I did not write the blog or create the email design, I provided strategic direction on brand voice, messaging, and key content elements, working closely with upper management, directors, and product teams to ensure alignment with overall brand and business goals.
Managed multiple rounds of feedback with vendors to refine the blog and email campaigns, ensuring the final deliverables accurately reflected the brand and engaged the target audience. The featured email, displayed here, drove traffic to the blog page, illustrating a cohesive, cross-functional approach to content strategy and execution.
Agency Email Templates
Designed custom email templates for Blue Corona clients to support promotions, company updates, and customer communications. Each template was thoughtfully created with placeholder text and visuals, ready to be implemented and coded for client use.
Email Invitations
Created email invitations and headers for Direct Travel using Adobe InDesign, tailored for both customers and internal staff. This example showcases a design crafted to communicate clearly, maintain brand consistency, and engage the intended audience.
Amber Looysen 