Choice Music
This logo was designed for middle and high school students participating in choir and band programs. The mark incorporates the shape of a guitar pick to reflect musical identity, while integrating the Direct Travel logo to represent the CMT division. The result is a cohesive design that connects student engagement with brand recognition.
Clear Blends
College project
“Clear Blends” is a food and beverage brand developed as part of a branding project at Clemson University. The scope included naming, logo design, brand strategy, and full visual identity development. Deliverables featured brand guidelines, bottle and label design, and food packaging concepts. All visuals—including color palette, typography, and imagery—were created from the ground up.
Personal Brand Guidelines
College project
This brand specification sheet was created as part of a Clemson University project to define and communicate a complete brand identity. It outlines key elements such as color palette, typography, target audience, and logo usage. All photography, design elements, and written content were produced independently, with careful attention to visual consistency and strategic alignment.
Amber Looysen 